GIMPA 2017 Admissions Call to offer Certificate in Marketing Management

CENTRE FOR MANAGEMENT DEVELOPMENT, GIMPA

Overview

In a dynamic global environment, organisations require exceptional leaders who can harness a diverse range of skills to balance the analytical and intuitive dimensions of management. This marketing management programme presents a structured process to introduce participants to key elements for developing a successful marketing management structure for owner-managed and corporate businesses. Participants will be equipped with skills of strategic analysis and action in the context of contemporary organisations.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in marketing for both the public and private sectors. We look at marketing at local, national and global levels, developing skills in strategic analysis, problem-solving and decision making.

TARGET GROUP

This certificate course is intended to be of interest to:

∙Marketing Professionals & all those who will want to enhance their knowledge and skills in the area of marketing.

∙Entrepreneurs who would like competency training to improve the performance of their business and quality of their output.

∙Public and private sector employees seeking to add value to their existing competencies in business development.

∙Individuals who are actively generating new ideas which can be developed to serve the

lives of people or communities;

∙Persons with the ability drive and feel to change existing practices and bring transformation through ideas and expression of those ideas.

RESOURCE PERSONNEL

The programme is facilitated by a highly experienced team of professionals who have gained insight through their experiences with global brands.

CONTENT

Introduction To Marketing

Marketing Environment & Research Techniques)

Analyzing Consumer Behaviour

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies

Designing and Managing Integrated Marketing Channels

Customer Relationship Management

Entrepreneurial Marketing

Case Studies and Presentations

BENEFITS

By the end of the program participants would have:

Gained a deeper understanding of both challenges and opportunities in the large and small business environment and respond in a way that creates opportunity and value for the organisation.

Been introduced to the major critical factors as well as functions necessary for successful business development both in the public and private sectors.

Gained knowledge in leadership, developing one’s self as well as developing others to unleash their potential for successful organizational development.

Methodology

Presentations of modules

Case studies

Role plays and group projects

Video presentations

Project Assignments

COURSE FEES

Participants will be charged GHC 1,300 for the course. This will include lunch, course materials and a certificate.

DURATION

The course will run for twelve (12) weeks on Saturdays only. Prospective participants should contact the address below for more information.

VENUE: GIMPA Campus

HOW TO REGISTER

Application form can be paid for at Unibank (A/C No. 0510110559613), GIMPA branch and the pay-In slip submitted at the GIMPA cash office for the application form.

Kindly complete the form and return to the CMD Secretariat, at the GIMPA Business School. The cost of an application form is GHC 100.00

FOR FURTHER INFORMATION CONTACT

The Programme Advisor, Adwoa Mensah

Cell/Tel: 020-8151574 / 0501432846

E-mail: anmensah@gimpa.edu.gh