DEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT UNIVERSITY OF GHANA
Astute marketing practices are the bedrock of successful enterprises the world over and effective
and efficient customer management is also an absolute sine qua non for the success of any
business enterprise. In line with the vision of the University of Ghana, the Department of
Marketing and Customer Management at the University of Ghana Business School is a world class
University Department providing marketing and customer management education at the
undergraduate and postgraduate levels. The Department is the oldest marketing Department in
Ghana and currently boasts two Bachelor’s degree programmes; one in Marketing and the other in
Electronic Commerce and Customer Management.
The Department is an innovative unit that continues to define its mission around the creation of
world class marketing personnel for public, private and not-for-profit sectors in Ghana and beyond
and also facilitates the continuing professional development of its faculty. Faculty in the
Department of Marketing and Customer Management conduct research in green marketing, ebusiness,
marketing communications, entrepreneurship, international marketing, international
business, tourism, corporate social responsibility and bank marketing and provide cutting-edge
marketing and management advice to organisations within and outside of the University of Ghana.