Customer Relationship Management At University Of Ghana
As the business world increasingly shifts from a product focus to a customer focus, most
organisations recognise that treating existing customers well is the best source of profitable and
sustainable revenue growth. In the face of increasing competition, mature markets and the ever
demanding customer, customer defection is now just a mouse click away. This course on customer
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relationship management introduces students to an enterprise wide approach to customer
acquisition and management and focuses on topics such as the market-intelligent enterprise,
customer loyalty tools, channel management, learning and knowledge as well as performance
alignment.