Department of Marketing and Corporate Strategy

Overview

The marketing department at KSB encompasses four areas: Marketing, Strategy, International Business and Entrepreneurship. A marketing education in this department provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behaviour, market research, the internet and new media, marketing communications, sales, and new product development. The undergraduate and postgraduate International Business Programme offered by the department is the premier International Business programme in Ghana. Lecturers in this department conduct in conduct pioneering research in all aspects of marketing and provide transformative educational experiences that help students realize their potential.

• Undergraduate Programmes

  The Bachelor of Science in Business Administration Degree has the following specialization

  • Bachelor of Science in Business Administration (Marketing Management)
  • Bachelor of Science in Business Administration (International Business Management)

  Mba And Emba Programmes

  The Department offers the following postgraduate taught programmes;

  MBA &EMBA Programmes

  • MBA Marketing Management
  • EMBA Marketing Management
  • MBA International Business
  • EMBA International Business
  • MBA Strategic Management and Consulting
  • EMBA Strategic Management and Consulting
  • MBA Entrepreneurial Management
  • EMBA Entrepreneurial Management

  Master of Science Programmes

  • MSc. Marketing

• Phd Programmes

  The Department offers the following postgraduate research degrees;

  • MPhil. Marketing

  PhD Programme

  The department currently runs a PhD programme in Human Resource Management. Application to this programme is by invitation only. This programme will be available to a wider group of qualified applicants soon. Please check back for further information.

• Professional Programmes