Retail Strategy At University Of Ghana
Retail Strategy is structured to teach those business activities involved with the sale of goods and
services directly to final consumers. The objective of this course is to expose students to the
crucial role played by retailing in any marketing process as part of the distribution function. The
student also acquires knowledge of the major types of retailers, managing the retail function
strategically, service retailing, internationalisation of retailing and the future of retailing.