Marketing is profitably using the results of studying short term and long term needs of those who can pay for a onetime, or in most cases, a steady flow of service or product placement.
MSc Marketing Degree
MSc programmes are of One (1) Academic Year durations
The programme is expected to give participants an in-depth knowledge of
marketing from an academic and practitioner’s perspective. It is further
expected to enable participants to address marketing challenges in critical
and creative ways. The programme is designed to help those from general business or management-related disciplines to develop, enhance and build
their capacities to become innovative marketing professionals, who have
the ability to lead strategic decisions in the creation of successful products
and services.
MSc Marketing At KNUST Entry Requirement
Applicants must possess a good first degree in any discipline from a recognised University.