Public relations emphasizes cultivating relationships between an organization or individual and key publics for the purpose of managing the client’s image.
Marketing emphasizes the promotion of products and services for revenue purposes.
Advertising is the activity or profession of producing advertisements for commercial products or services.
Colleges and Universities Offering Certificate in Public Relations, Advertising and Marketing in Ghana:
Ghana Institute of Journalism
Course Content:
PUBLIC RELATIONS
• Introduction to PR
• Functions of PR
• Research in PR
• Public Opinion
• Communication Methods in PR
ADVERTISING
• Introduction to Advertising
• Campaign Planning
• Copy Writing
• Sales & Advertising Strategies
• Ethics of Advertising
MARKETING
• Overview of Marketing
• Marketing Environment
• Understanding Buyer Behaviour
• Strategic Marketing Planning
• Customer Care
Application forms are available at GH¢50.00 at the Institute’s Reception or download at the website, www.gij.edu.gh. Completed forms should be submitted with one (1) passport size photograph.
For more details, please contact: 0302 228336/0277 446096/0244 211964
What are the 4 types of advertising?
Display Advertising.
Video Advertising.
Mobile Advertising.
Native Advertising.
What is advertising an example?
The definition of advertising is the business or act of making something known to the public, usually through some type of paid media. An example of advertising is a company specializing in designing and implementing newsprint ads for other company’s products.
What can I do with an advertising and public relations degree?
Marketing coordinator.
Copywriter.
Fundraiser.
Direct marketing spokesperson.
Media buyer.
Investor relations.
Account executive.
Public information officer.