What Is Billboard?
A Billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
What Is The Purpose Of A Billboard?
Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible.
Why Is It Called Billboard?
The word billboard is an American English word that dates back to 1845. It is a combination of the word ‘bill’, from the Medieval Latin ‘bulla’ meaning ‘decree or sealed document’, and ‘board’, from the Old English ‘bord’ meaning ‘plank, flat surface’.
What Is The Benefit Of Billboard?
Ads on billboards are free to passers by – they don’t have to buy a newspaper or a cinema ticket in order to view your message. With more commuters on the roads than ever before, billboard advertising allows you to reach more people faster and cheaper than any other mass marketing media.
Billboard Advertising Effectiveness
The Arbitron National In-Car Study, found that 71% of Pupil consciously look at billboard messages while driving. Those same people were able to learn about a new event or restaurant they later attended. It is these instances that show just how impactful billboards can be.
Types Of Billboard You Can Use For Your Business;
- Classic or Bulletin Billboards
Classic billboards have been used for the purpose of advertising for a long period of time. These billboards are usually large in size and are most popularly known as bulletin boards. They are used on highways as well as streets where a significant number of people can see it. This includes both the pedestrians as well as people in their vehicles. The size of these billboards has increased with time due to the increase in the speed of motorized vehicles. As a result, people in moving vehicles can easily read through the advertised message without slowing down their vehicles. Classic billboards can be found in different sizes such as 14′ high x 48′ wide, 10.5′ high x 36′ wide, etc.
- Vinyl Billboards
Vinyl billboards are bright in color and are usually spray painted with UV resistant paint. It has a life of three to five years and the material used is known as polyvinyl chloride. They are digitally painted banners made with the help of large inkjet printers. Vinyl banners are most commonly used as company logos or for any special events.
- Painted Billboards
These billboards are very rare these days as they have been replaced by graphically printed billboards. Painted billboards are basically done by manually painting the advertised message and images on the billboards.
- Mobile Billboards
Mobile billboards are used where the target audience is present at a large event. The billboard is placed on top of a moving vehicle and so, it can be seen wherever the vehicle moves. Mobile billboards are beneficial if you want to move your billboards from one place to another, unlike other static billboards.
- Three-Dimensional Billboards
These are the latest type of billboards which catch the eye of onlookers and are very artistic. They are designed in such a way that the image pops out and the emphasis on the product is more. For example, if you are advertising a new dish, you can make the dish pop out using this billboard so that there is more emphasis on the product rather than the rest of the billboard.
- Scented Billboards
These billboards are extremely rare and are used to pass the scent of the product. For example, if you are advertising your new restaurant dish, then you can use a scented billboard so that passersby can get the smell and be persuaded to enter your restaurant.
- Digital Billboards
Digital billboards are used generally at central business points to ensure they are seen by a maximum number of people. As a result, it provides maximum brand exposure. These billboards can also be seen displaying stock market prices or displaying the temperature in some places. They are expensive but are also very effective at catching the attention of people and thus, promote your business.
Prices Of Billboard In Ghana;
Depending on a company’s or individuals preferred size, billboard displayed prices ranges from GHC 1, 500.00 to GHC 4000.00 across the country. Other outdoor advertisements such as posters and banners can also go for approximately GHC350. 00 to GHC1000.