Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
Colleges and Universities Offering Higher National Diploma in Marketing Management in Ghana are:
Accra Technical University
Advance Business College
General Entry Requirements
SSSCE/GBCE applicants must have passed (A- D) in SIX (6) subjects including English Language, core Mathematics, and Integrated Science/Social Studies; and at least three (3) of the subjects must be Credit or better.
WASSCE applicants must have SIX (6) passes (A1 – D7) in all subjects including English Language, Core Mathematics, and Integrated Science/Social Studies; and at least three (3) of the subjects must be C6 or better.
I. MATURE APPLICANTS
Candidates must be at least twenty-five (25) years of age by 30th June 2020 and must attach proof of age with birth certificates or other legitimate documentary evidence to the completed application forms.
In addition, Mature applicants must pass the Entrance Examinations to be conducted in English Language, Mathematics and General Knowledge.
The mature candidate must have relevant working experience in the subject area.
J. INTERNATIONAL APPLICANTS
International applicants may be admitted on the basis of qualifications from their home countries for which equivalence shall be determined by the National Accreditation Board (NAB) of Ghana and submitted to the University.
Evidence of proficiency in the English Language will be required in the case of applicants from non-English speaking countries.
International applicants are also requested to acquire a Non-Citizen Ghana card as a pre-requisite for the offer of admission.
International applicants who fail to provide evidence of having acquired this card will not have their applications processed.
Duration: 3 Years
What are the 4 types of marketing?
Market Penetration Strategy.
Market Development Strategy.
Product Development Strategy.
Diversification Strategy.