What Is Audi Cars?
Audi AG (German), commonly referred to as Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Founded: 16 July 1909 in; Zwickau (Audi); 29
Divisions: Audi Germany; Audi Brussels; Audi
Subsidiaries: Audi Sport GmbH; Ducati; Italdes
What kind of car is an Audi?
German luxury automaker Audi provides a wide range of sedans, coupes, wagons, convertibles, sports cars, and SUVs. These vehicles include the all-electric Audi e-tron, full-size SUVs like the Q7 and Q8, and premium sedans like the A4.
What Does Audi Cars Stand For?
Auto Union AG
That’s when, in 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form Auto Union AG, which would later become AUDI AG. And the company needed a new logo.
What Is So Special About Audi Cars?
Audi has a huge fan base around the world, and for good reasons. The Audi brand produces some of the world’s highest quality vehicles packed with plenty of innovative and ground-breaking technology. Additionally, with that, they also make some of the best looking vehicles on the road.
Audi, once described by Consumer Reports as “a sinkhole of service problems,” is now the top-ranked European brand in the magazine’s annual reliability rankings. Audi, which is one of several Volkswagen (VLKAF) luxury brands, has improved greatly over the last few years, according to the report.
What Does Audi Logo Mean?
The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning “listen” in German, becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union.
Why You Should Buy An Audi?
Reliability: Audi is a reliable brand with a great track record. Handling: Audi offers premiere handling thanks to its Q4 All-Wheel Drive system and turbo charged engines. Technology: Audi’s have an award winning MMI system that takes technology integration to the next level.
Do Audi Cars Last Long?
Overall, Audi currently ranks 28th in dependability out of 32 car brands. You can expect a properly driven and maintained Audi to last 150,000-200,000 miles or 10 to 13 years. In general, Audis are known for their Quattro all-wheel-drive system, technology, style, performance, and well-crafted interiors.
The History Of Audi
Audi certainly has an interesting past. In fact, for large portions of its existence, it wasn’t called Audi.
The name as we know it today came about in 1965 – a year after the Volkswagen Group took control. But its origins stretch back much further.
However, before we talk about the beginning, we must first explain the logo. The famous four rings are known and beloved around the world. But they also have a deeper meaning.
They symbolise the coming together of four automotive manufacturers during The Great Depression in 1929. These companies were Audi, DKW, Horch and Wanderer.
And it’s with Wanderer where the official story starts, as it was the first of the four to be created. So, although some argue Audi was only created in the mid-1960s, its roots trail back to 1885.
It wasn’t much longer after that the world was introduced to the Audi marque. In the late 1800s, a mechanical engineer named August Horch started his own company; August Horch & Cie.
They built simple-engined cars, but after a falling out with the board of directors in the early 1900s, he went his own way and started a new company.
Following a legal dispute, Horch was banned from using his family name in the business title due to August Horch & Cie already being in existence. So, he translated it to Latin, and the name Audi, meaning ‘to listen’, was born.
But that was far from the last hurdle the company overcame. Following The Great Depression – where Audi merged with three other companies to become Auto Union AG – war broke out.
Focus switched from building cars to supporting the German military. And following Allied victory, Auto Union found their factory positioned deep inside Soviet Union territory, where it was dismantled and destroyed.
Auto Union AG was instructed to cease trading and disband, but in 1949, the Zwickau plant started building again; supplying East Germany with much of its cars.
After 10 years of production, and more than three million units sold, Daimler-Benz – the owner of Mercedes-Benz – bought out Auto Union AG.
But after Auto Union AG’s ageing design failed to capture the attention of the general public during the 1960s boom, Daimler-Benz disposed of it.
By this time, Auto Union AG had a huge factory and Volkswagen was looking for somewhere to build more of their new Beetles.
And that’s what happened for a while. VW had no intention of restarting Auto Union’s production until some of the mechanics revealed they’d built a car in secret.
VW’s Chair; Heinz Nordhoff, was so impressed, he put it into production under the marque Audi. And so it was born, the first Audi as we know it today – the Audi 100.
Audi Glossary
A: Specifying the car is from Audi’s more conventional road-going range. It sits before a number in the car’s title.
Avant: Audi’s term for an estate vehicle.
Cabriolet: Audi’s term for a convertible. Also see Roadster and Spyder.
COD: No, not the famous video game; it stands for Cylinder On Demand, and it’s where the engine only uses two cylinders instead of four. A hard press on the accelerator will change it automatically to four. It’s a clever way of saving fuel.
citycarver: Only applicable to the Audi A1. It gives the city car a higher ride as well as more robust wheel arches and bumpers. It’s sort of a super-small SUV.
e-tron: This is Audi’s only all-electric car.
MMI: Standing for Multi Media Interface, MMI is the touchscreen system on the dashboard. It’s where all the audio controls, tech features and vehicle settings can be accessed.
Pre-Sense: This is one of Audi’s latest safety features. It will analyse the road ahead and warn you if any hazards are detected. If it believes a crash is imminent, it will apply the emergency brake.
Q: The name given to Audi’s SUV category.
quattro: This is spelt with a lowercase ‘q’ and is the name for Audi’s all-wheel-drive system. It comes as standard on the majority of models.
Roadster: A two-seater convertible.
RS: Standing for RennSport, this is Audi’s track-inspired model version. It roughly translates to racing.
S: This replaces the ‘A’ in the car’s name if it’s the sports version.
Sportback: A sloped, sportier roof shape.
Spyder: Another word for a two-seat convertible. Only used in the R8.
S tronic: A double-clutch sequential automatic and manual gearbox. It gives you the choice of either automatic or manual gears. It’s similar to the DSG system in a Volkswagen.
TDI: A turbocharged diesel engine.
TFSI: A more powerful and efficient turbocharged petrol engine.
TFSI e: This is Audi’s hybrid technology. If there’s a model with a TSFI e version, it means it comes with both a turbocharged internal combustion engine and a battery powertrain.
Tiptronic: Single clutch automatic gearbox.
Vorsprung Durch Technik: Audi’s slogan. It translates to progress or advancement through technology. Audi uses both Vorsprung and Technik as trim levels in some models, meaning head start and technology. Vorsprung is often the highest specification.
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