A bachelor’s degree in marketing equips students with the knowledge and training needed to pursue marketing careers in various roles and industries. … A degree in marketing can also qualify graduates for business and financial careers.
Colleges and Universities Offering Bachelor of Marketing in Ghana are:
UG
This is a 4-year undergraduate programme in Marketing. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration and Introduction to Public Administration.
In the third and fourth years, students are required to take courses such as Quantitative Methods, Principles of Marketing, Introduction to Electronic Business, Consumer Behaviour and Integrated Marketing Communications. Students may also opt to write a long essay in their final year.
Admission Requirements
Applicants must possess the following:
West Africa Senior School Certificate
General Certificate of Education (Ordinary and Advanced Levels)
International Baccalaureate (IB), IGCSE, GCSE, the American Grade 12 and 13 examinations and other external qualifications which have equivalences to the SSSCE or the WASSCE
Candidates in possession of a diploma from university of Ghana or its equivalent
Mature students: candidates (aged at least 27 years) who have duly passed the University’s mature students’ examinations.
Which degree is best for marketing?
A bachelor’s degree is essential for aspiring marketing managers and is often required even for entry-level marketing and graphic design positions.