Trust Building and Negotiation Skills At University Of Ghana
Low trust causes friction amongst internal customers of every organisation and also between an
organisation and its external customer audiences. Low trust slows down decisions, communication
and organisational relationships. High trust helps to foster brand loyalty, organisational
commitment and organisational profitability. This course on trust building and negotiation skills
exposes students to topics like building organisational trust, trust building behaviours,
organisational credibility, organisational conflict management, market trust and societal trust.