Corporate Social Responsibility and Sustainability Marketing At University Of Ghana

Corporate Social Responsibility and Sustainability Marketing At University Of Ghana

Corporate Social Responsibility (CSR) has become a global phenomenon that makes use of
innovative approaches for solving social, environmental and economic problems with the aim to
increase the benefits for society in general, and for the stakeholders of organisations in particular.
There are many organisations that have not yet undertaken initiatives related to CSR. This is due
to the lack of knowledge about this corporative “philosophy” and this course on CSR and
sustainability marketing is positioned to fill this gap. This course conceptualizes CSR as covering
issues like social marketing, corporate philanthropy, sustainable business practices, employee
health and safety, employee training and remuneration, product quality, customer
complaints/satisfaction, and charitable donations and activities. Students will write a CSR case
study at the end of the course.