MBA in Marketing
Programme objectives:
The Programme is designed to prepare successful applicants to assume high managerial roles such as marketing managers, brand managers, market research analysts, and new product managers. Additional corporate positions such as sales managers, advertising managers, PR (public relations) directors, and marketing communications managers are some of the common key strategic positions that can be occupied after successful completion of the programme. The programme focuses on developing applicants’ knowledge and skills in effectively managing the marketing function within the organizational strategic level required in today’s dynamic business environment.
The uniqueness of the Programme lies in its flexibility and practical emphasis without compromising academic rigour. The state of the art lecture facilities coupled with the electronic learning aids with wireless internet connectivity as well as the electronic library facility provide participants with an exclusive environment that facilitate advanced learning in a comfortable setting.
Target Audience:
Target audience includes practicing marketing officers, brand officers, market research officers, and new product officers, sales officers, advertising officers, PR (public relations) officers, and marketing communications officers in all sectors, organizations and Institutions and students.
Duration: 24 Months
Entry Requirements
- A good first degree from a recognized university/institution in appropriate field of study.
- Relevant recognized full Professional qualification.
- Other equivalent qualifications with relevant working experience
Applicants may be required to go through a screening and selection interview.