Tourism Marketing At University Of Ghana
This programme builds upon a healthy knowledge in marketing and develops synergies between
tourism, marketing and the management of tourism with a focus on the theoretical and vocational
issues associated with this expanding international industry. Thus, the programme is international
in outlook, and relies on close associations with major tourism stakeholders to forge an industrydriven
curriculum. Tourism Marketing provides the student with an understanding of the concepts
and systems underlying marketing processes in tourism and equips him/her with the necessary
analytical and research-based knowledge to contribute effectively towards the development and
sustained profitability of the tourism sector.