Electronic Marketing Essentials At University Of Ghana
This course investigates all aspects of electronic marketing with a focus on its implementation
through the Internet and the World Wide Web. Particular attention is paid to the use of the Internet
to transform inter and intra-organisational transactions and processes, with a focus on marketing.
As such, topics such as electronic trade, electronic channelling, electronic sales, electronic
distribution, electronic marketplaces and web communications are some of the topics covered in
this course.