The Top Earning Youtubers

By | January 15, 2021
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#10 | Jeffree Star

Earnings: $15 million

Total Views (from June 2019 to June 2020): 600 million

Total Subscribers: 16.9 million

Niche: beauty

#9 | David Dobrik

Earnings: $15.5 million

Views: 2.7 billion

Subscribers: 18 million

Niche: Making people Laugh

#8 | Blippi (Stevin John)

Earnings: $17 million 

Views: 8.2 billion

Subscribers: 27.4 million

Niche: The only adult creating kids content.

#7 | Nastya (Anastasia Radzinskaya)

Earnings: $18.5 million

Views: 39 billion

Subscribers: 190.6 million

Niche: her and her father playing with legos, doing household chores and explaining viruses.

#6 | Preston Arsement

Earnings: $19 million 

Views: 3.3 billion

Subscribers: 33.4 million

Niche: Gaming – world of Minecraft

#5 | Markiplier (Mark Fischbach)

Earnings: $19.5 million

Views: 3.1 billion

Subscribers: 27.8 million

Niche: Video games breakdown

#4 | Rhett and Link

Earnings: $20 million 

Views: 1.9 billion

Subscribers: 41.8 million

Niche: Entertainment and talk show

#3 | Dude Perfect

Earnings: $23 million

Views: 2.77 billion

Subscribers: 57.5 million 

Niche: playing with lightsabers, Nerf Guns and paintballs

#2 | Mr. Beast (Jimmy Donaldson)

Earnings: $24 million

Views: 3 billion

Subscribers: 47.8 million

Niche: a mix of stunts and humor

#1 | Ryan Kaji

Earnings: $29.5 million

Views: 12.2 billion

Subscribers: 41.7 million

Niche: DIY science experiments, family storytime and reviews of new toys.

Ryan Kaji

METHODOLOGY:

All earnings estimates are from June 1, 2019, through June 1, 2020. Figures are pretax; fees for agents, managers and lawyers are not deducted.

Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.

For the list’s purposes, Forbes defines a YouTube Star as someone whose primary form of digital and media revenue comes from YouTube.

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