International Marketing At University Of Ghana

International Marketing At University Of Ghana

The course focuses on techniques and strategies needed to apply the marketing concept in the
world marketplace. It provides understanding of the global business environment. A country’s
cultural and environmental impact on the marketing plan is emphasised. Thus, competing in
international markets of varied economic, political and legal perspectives is considered. There is
exposition on regional integration strategies and their impact on international marketing. Issues
related to international products, pricing, distribution and communications are addressed.
Additionally, negotiating with international customers and partners is given due attention for
successful implementation of international marketing strategies.