Fundamentals of Social Marketing At University Of Ghana
The focus of this course is on community relations, public education and social marketing.
Students explore, analyze and apply concepts such as community assessment and empowerment,
visioning and educational principles and strategies. Students will also analyse the various
components of the mass media, ownership and its effects on content. In addition, through shared
experiences, group work and critiquing of actual social marketing educational and public relations
programmes, students develop commendable capacity for social marketing application.